As part of its strategic plan to reduce costs by downsizing itself into oblivion, the Times-Standard announced a new price structure that requires separate payments for print and online subscriptions.
The announcement was accompanied by a polished ad campaign that showed a photo of a bustling newsroom, beneath which read, “More money, more suck. Promise.”
The new pricing scheme appears to have confused some readers, who wonder why, if they already have a print subscription, they will be billed again to read the same news online. As commenter A Guy said on the North Coast Journal blog,
They’ve already collected the news, written it up, and not had it copy edited or spell checked, so where’s the additional cost?
Netflix outraged thousands of people several weeks ago when it announced separate subscription rates for DVD and digital delivery. Times-Standard Publisher Dave Kuta noted that the two price models are similar, “except Netflix isn’t crap.”
Kuta added, “Increasingly businesses are recognizing that digital content can demand a premium. They’re learning that there’s stuff on the Internet worth paying for. Not our stuff, obviously, but someone’s.”